Oana Damian, performance marketing strategist and founder of Damaro Media

Performance Marketing Agency

PERFORMANCE MARKETING
& GROWTH STRATEGY
for eCommerce Brands.

Built by a strategist focused on growth that lasts.

Damaro Media is a performance marketing and growth strategy partner for eCommerce and DTC brands. We help companies scale through paid media, data-driven decision making, and structured growth systems. Working across Europe, the UK, and MENA, we focus on sustainable, profitable growth — not vanity metrics.

10
Years of expertise

Our Story

WE STARTED BY asking the hard questions.

Why do so many eCommerce brands cycle through agency after agency, only to end up back where they started? Why are brands still measured on impressions when what matters is revenue? Why does growth strategy look like a template instead of a custom blueprint?

Oana Damian spent 10 years and thousands of campaigns inside the industry before founding this studio — working across brands, agencies and markets in Europe, the UK, the Americas and MENA. She saw the gap between what brands were promised and what they actually received, and built Damaro Media to close it.

Damaro Media is built on one principle: every decision should build momentum. Not just optimise today, but build the infrastructure for a brand that grows stronger over time — regardless of platform shifts or algorithm changes. Explore our services or get in touch to start a conversation.

We stay deliberately small. A focused portfolio means we are always deeply invested — never spread thin. We treat your brand the way we would want our own treated. When you win, we win.

Results That Speak

WHAT HAPPENS WHEN
STRATEGY meets execution.

Fashion Brand · Europe
Paid Social + Growth Strategy

The Challenge

A fast-growing European fashion DTC brand was spending €40k/month on Meta ads with a ROAS of 1.8×. Creative had gone stale, audiences were overlapping, and CAC had doubled in 8 months. They needed a complete system rebuild.

What We Did

Full funnel restructure across Meta and TikTok. New creative strategy with 3 distinct content angles. Audience architecture rebuilt from scratch. Weekly testing framework implemented.

6.2×
ROAS achieved
58%
CAC reduction
3×
Revenue in 90 days

"We'd worked with three agencies before. None of them came close to these results. The difference is the strategic depth."

— Head of Growth · Paris

DTC Wellness Brand · UK
Paid Search + CRO

The Challenge

A UK wellness brand was spending £25k/month on Google Ads with a 1.2× ROAS. Landing pages weren't converting and Shopping campaigns had no structure. Every month was burning budget with no clear direction.

What We Did

Google Ads full restructure across Search, Shopping and Performance Max. Landing page redesign focused on conversion. Heatmap analysis revealed key drop-off points. A/B testing programme launched within week one.

4.8×
ROAS achieved
+94%
Conversion rate lift
£180k
Extra revenue in 6 months

"The CRO work alone paid for everything within the first month. Oana thinks like a business owner, not an account manager."

— Founder · London

Lifestyle Brand · MENA
Full-Funnel Growth Strategy

The Challenge

A premium lifestyle brand expanding across MENA had no paid media infrastructure. Launching in three new markets simultaneously with a tight timeline — they needed a scalable system built from day one.

What We Did

Built the entire paid media strategy from zero across Meta, TikTok and Google in three markets. Localised creative strategy per market. Full tracking setup, KPI framework and monthly reporting cadence established.

5.4×
Blended ROAS at month 3
3
Markets launched
+210%
Revenue growth YoY

"Starting from scratch in three markets is daunting. Having Damaro Media as a strategic partner made the whole process feel controlled and deliberate."

— CEO · Dubai

What We Do

PERFORMANCE SERVICES
BUILT TO compound.

01
PAID SOCIAL

Full-funnel Meta and TikTok campaigns built for eCommerce acquisition, retargeting and retention. Creative strategy, DPA, and rigorous A/B testing included.

Meta AdsTikTok AdsDPACreative Strategy
02
PAID SEARCH

Google Ads across Search, Shopping and Performance Max — capturing existing demand and creating new demand at every stage of the funnel.

Google AdsShoppingPerformance Max
03
GROWTH STRATEGY

Acting as a fractional CMO for growing eCommerce brands — building roadmaps, aligning channels, setting KPIs and making data-driven decisions that build long-term momentum.

Fractional CMORoadmappingKPI Frameworks
04
CRO & FUNNEL OPTIMISATION

Conversion rate optimisation across your store, landing pages and checkout. We find where traffic is leaking and fix it — systematically.

CROUXShopifyLanding Pages

WHO WE
WORK with.

We partner with eCommerce and DTC brands that are ready to scale — typically businesses investing $5,000 or more per month in paid media, and serious about profitable, long-term growth over short-term spikes.

  • eCommerce brands in fashion, beauty, lifestyle and wellness
  • DTC companies looking to reduce CAC and improve ROAS
  • Scaling businesses that need senior strategic thinking, not junior execution
  • Brands operating across Europe, UK, and MENA markets

How We Work

THE SYSTEM BEHIND
EVERY result.

01
DATA-DRIVEN DECISIONS

Every campaign, budget allocation and creative decision is grounded in data. We don't guess — we test, measure and act on evidence.

02
TESTING & ITERATION

Growth is a process of structured experimentation. We build testing frameworks that generate learnings fast and compound improvements over time.

03
FOCUS ON PROFITABILITY

Revenue without margin is vanity. We optimise for profitable growth — ROAS, MER, CAC payback and LTV are the metrics that drive our decisions.

04
LONG-TERM GROWTH SYSTEMS

We build infrastructure that compounds. Each decision is designed to make the next one more effective — not just win the week.

HOW WE
think.

Not values on a wall. The operating system behind every decision we make for every brand we work with.

STRATEGY FIRST

We never execute before we understand. Every campaign flows from a clear strategic foundation.

HONEST DATA

We report what's real, not what's comfortable. You'll always know exactly where you stand.

BUILD MOMENTUM

Every decision should make the next more effective. Systems that compound over time, not campaigns that vanish.

SELECTIVE DEPTH

We work with fewer brands on purpose. Depth over breadth — more thinking, more care, better outcomes.

BRAVE CREATIVE

Safe ads don't win. We push brands to say something that actually matters — stop the scroll for the right reasons.

LONG GAME

We measure success in months and years. Building brands with staying power, not quarter-end spikes.

Strategic growth marketing

"The brands that win aren't the ones with the biggest budgets. They're the ones with the clearest systems and the courage to trust them."

READY TO WORK
WITH A growth partner?

We'd love to learn about your brand and see if there's a genuine fit. We're selective — but when we commit, we are completely all in. View our services or work with us today.

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